Philadelphia is full of talent. From photographers and videographers to designers, artists, musicians, stylists, content creators, freelancers, and creative entrepreneurs—people across Philadelphia and Delaware County are building powerful brands, products, and experiences every day

Every day, creatives across Philadelphia and Delaware County are building incredible work.

But talent alone doesn’t always lead to stable income.

That was one of the biggest conversations during Entrepreneur Works Presents: The Business of Art, where creatives gathered for an honest discussion about ownership, opportunity, and what it really takes to build a sustainable career in creative industries.

Missed the original event recap? Read how Julius Tennon inspired Philadelphia creatives to think bigger about ownership and longevity here: Read the original Business of Art recap

Featuring actor and producer Julius Tennon, the conversation challenged creatives to think differently about their careers. One quote stood out:

“Hollywood is not a training ground. You have to come there prepared. People aren’t waiting for you to get it—you have to come there with it.”

It speaks directly to photographers trying to book more clients, videographers looking for larger contracts, musicians working to build ownership over their art, and artists trying to turn passion into profit.

It speaks to freelancers, creators, and entrepreneurs across Philadelphia and Delaware County who are building incredible work—but need stronger business strategies to create long-term income and sustainability.

The Business Side of Creativity Matters

During the conversation, Julius talked about his own journey.

He started as an actor.

But eventually, he realized that ownership created bigger opportunities.

That shift led him to co-found JuVee Productions alongside Viola Davis.

He emphasized:

• finding the right people
• learning the business behind your craft
• building ownership
• being financially prepared

These are challenges many creatives face every day.

Many creatives know how to create.

Fewer know how to:

• price their work
• package their services
• build multiple revenue streams
• prepare for growth opportunities
• access capital
• create sustainable businesses

Philadelphia’s Creative Economy Is Growing

At the event, Leslie Benoliel said something that resonated deeply:

“Philadelphia has incredible creative talent—we just want to provide a little jet fuel.”

That statement became bigger than the event itself.

It sparked an ongoing conversation about what creatives need after inspiration fades.

Not just motivation.

Not just networking.

But real tools that help them build profitable, sustainable businesses.

That’s why this conversation continues through new technical assistance workshops built specifically for creatives.

Meet Aisha Winfield

These workshops will be led by Aisha Winfield—a business strategist with deep roots in both entertainment and entrepreneurship.

Before launching AIB Marketing & Consulting, Aisha spent years helping talent navigate the business side of creative industries.

Her experience includes:

• General Manager at Rockstar Entertainment
• General Manager at C.I.D. Management
• Associate Director of Urban Video Promotions at Epic Records
• Promotions experience in the music industry

She later served as Executive Director of Blues Babe Foundation, a nonprofit founded by Jill Scott that supports students in underserved communities through arts education and opportunity. Today, she leads AIB Marketing & Consulting, where she helps entrepreneurs, creatives, and organizations build stronger brands and more sustainable businesses.

She’s also the founder of The Ella Agency, which connects young creatives to paid opportunities, internships, and workforce development pathways.

Her career spans entertainment, entrepreneurship, community development, and creative strategy—which makes her uniquely positioned to help creatives protect their talent and build real businesses around it.

From Passion Project to Paid Project

Too many creatives hear…

Can you do this for exposure?”

“This will be great for your portfolio.”

“Can you lower your price?”

This workshop helps creatives learn how to stop working for free and start building profitable opportunities.

Participants will learn how to:

• price their services
• package their work
• identify paying opportunities
• create recurring revenue

This workshop is ideal for:

• photographers
• videographers
• musicians
• designers
• artists
• freelancers
• creative entrepreneurs

Repurposing Your Work for Multiple Revenue Streams

Many creatives create something once and only get paid once.

This workshop helps creatives earn more from work they’ve already created.

Learn how to turn:

• client projects into templates
• events into paid replays
• services into digital products
• expertise into recurring income streams

This workshop helps creatives build smarter businesses without constantly starting over.

Watch the Recap

Want to experience a glimpse of the conversation from Entrepreneur Works Presents: The Business of Art?

Watch the full recap video featuring Julius Tennon and hear the conversations that sparked these new opportunities for creatives.

Why This Matters

Philadelphia’s creative economy deserves infrastructure.

Creative entrepreneurs deserve access to:

• education
• strategy
• capital opportunities
• sustainable business tools
• long-term growth resources

This is about helping creatives build careers that last.

Not just gigs.

Not just temporary projects.

Real ownership.

Real revenue.

Real sustainability.

Ready to Take the Next Step?

Explore upcoming workshops built for creatives across Philadelphia and Delaware County and start building the business side of your creativity today. Are you ready to work on the business of your art? Get started with Entrepreneur Works click here.